1.Develop a social media strategy. Developing a social media strategy will save you a lot of time. Have a clear understanding of which sites would be best for your company to use so you don’t waste your efforts in less effective areas. What is your reason for using social media? Are you trying to build brand awareness, generate sales or traffic to your website? Having a clear strategy and plan of execution will set you up for a successful social media campaign.
2. Build engagement share. An effective social media campaign isn’t always measured by its number of followers. What’s more important is the level of engagement displayed by its followers. The ability to build relationships with customers is what makes social media so powerful. Your content strategy is very important when building engagement share, but it doesn’t end there. Take every opportunity to engage in conversation with your customers, even if they have a negative comment.
3. Develop a content strategy. Just because your company has a social media site doesn’t mean that it’s actually being social. One mistake that many businesses tend to make is forgetting to post as if they are an actual person, rather than a company. Your content strategy should be designed to start a conversation and provoke emotion. Remember to try and stick to the 80/20 rule when it comes to content. 80% of your content should be designed to engage and 20% should be designed to sell. In order for your social media efforts to be effective you must speak to your followers not at them.
4. Recognize your Super fans. Do you have any followers that swear by your brand and want the social media world to know it? Make sure to recognize them for their continued support. Show them that they’re a valued customer and follower by thanking them, or even giving them something special. In the end, this will work wonders for building a trusted brand as well as generate more sales for your company. In fact, according to Forbes.com, 80% of U.S. social media users said that they were influenced to buy new products because of a friend’s recommendation on a social media website. (Forbes.com)
5. You get what you put into it. Just like anything in life, the more time and energy you put into your social media program, the more you get out of it. It’s important to effectively allocate your limited time when running your social media campaign. If you are running a small business, this can be very exhausting and discouraging when trying to do it all yourself. Someone has to be in charge of the content development, writing, posting, running ads and promotions, responding to comments, performing customer service and depending on your resources an and goals, graphic design, photography, video production and a lot more.
- Applying the 80/20 rule to Social Media (domo.com)
- Reaching A Broader Audience With Social Media (shevero.com)
- Social Media Marketing Tips For The Network Marketer | Simple Sharing Strategies (davidboozer.com)